About Us

Our Mission

INNOWAYS is a professional online retail store operated by Shanghai Innoways Co., Ltd., dedicated to selling authentic German Birkenstock footwear, as well as other globally renowned fashion-forward shoes, boots, and functional footwear, exclusively for the Chinese market. As early as 2005, our company founder, while studying and working in Germany, came to know the history and unique features of the Birkenstock brand and introduced it to mainland China, making us one of the earliest pioneers to bring this brand into the country. Leveraging the booming e‑commerce sector and the rapid growth of online shopping at the time, we quickly made the BIRKENSTOCK brand accessible to a wider range of domestic consumers. As our business expanded, we introduced more fashion shoe and boot brands as well as functional footwear lines, diversifying our product portfolio and offering our customers an even broader selection. We have now established a physical offline store in Pudong, Shanghai. We warmly welcome all customers to visit, try on our products, and place orders in person.